We believe a message lands harder as video than as text. People watch before they read — so we build Mira, the AI video agent that turns what your company already says into something people actually watch.
Why video, and why nowNobody reads the all-hands recap. They will watch forty seconds of it. That is the whole reason this company exists: the same message, said to camera, is more impactful than the same message written down — it carries a voice, a face and an emphasis that a paragraph cannot.
So we want to move what companies say into video. Not because video is fashionable, but because it is how people actually take information in now — and every team already records far more than it ever publishes.
Not because the insights weren't valuable, but because cutting a 45-minute recording into four punchy, on-brand clips took three hours of agency billables or half a day of Premiere scrubbing. Comms teams were exhausted.
We started clipworker to fix that permanently. By giving every comms professional an autonomous video specialist named Mira, we turn raw workplace speech into broadcast-ready, branded micro-content in under three minutes.
“The problem isn't that companies lack things to say. It's that recordings never get turned into something people actually watch.”
How we work
These aren't aspirational slogans etched on glass doors. They are the daily guardrails we use to ship software, debate trade-offs, and treat one another.
We don't ship complex workflows just because a legacy editing suite has them. We spend hours speaking with real enterprise comms and HR leads, build what they explicitly confirm solves friction, and iterate in days, not quarterly cycles.
Velocity through customer proximity
If an AI feature isn't production-reliable, we tell you right away. If an enterprise certification is still in audit, we don't stamp it. Trust and intellectual honesty matter infinitely more to us than appearing artificially finished.
Radical product transparency
We actively avoid over-planning and analysis paralysis. We make bold technical moves — like autonomous transcription re-framing — and recognize that real breakthroughs come from rapid failure and empirical iteration.
Bias to shipping and learning
Branding, subtitle presets, and multi-ratio aspect crops should be configured once. Comms specialists should never have to manage keyframes or complex video timelines. Enterprise software should feel like pure craft, not administrative homework.
Configured once, applied foreverBring a real 20-minute company recording to an introductory call and watch Mira extract publish-ready, branded highlights in real time.
No credit card required • 20-minute live session • Full privacy protections
